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CRM Solutions/Software

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White Paper Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : 
strongmail, email, facebook, channel, social networking
    
StrongMail
White Paper Published By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
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mobile app, roi, return of investment, mobile app strategy, mobility
    
Swrve
White Paper Published By: Swrve     Published Date: Mar 07, 2016
This guide shows how to build effective omni-channel campaigns.
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build effective campaigns, multi-channel campaigns, omni-channel campaigns, data, customer experience
    
Swrve
White Paper Published By: Swrve     Published Date: Mar 07, 2016
This practical guide lists six key tests that will deliver real ROI for your mobile business.
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mobility, mobile business, roi, return of investment, mobile devices
    
Swrve
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Customer Experience Transformist Bruce Temkin discusses Online Customer Struggle and its effects on site conversion and customer retention.
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bruce temkin, customer retention, tealeaf, geoff galat, customer struggle
    
Tealeaf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Tealeaf's Customer Service Optimization Suite is the only solution that provides agents in the contact center with a complete view of what visitors saw, did and experienced on your website.
Tags : 
customer service optimization, customer experience gap, john dawes, tealeaf, multi-channel customer experience
    
Tealeaf
White Paper Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline
    
The Mx Group
White Paper Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles
    
The MX Group
White Paper Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion
    
TimeTrade Systems Inc.
White Paper Published By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
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truste, mobile platform strategy, design, privacy and security, mobile advertising
    
TRUSTe
White Paper Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
Tags : 
truste, ecommerce, purchase delay, cart abandonment, americanbridal
    
TRUSTe
White Paper Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing
    
Unica
White Paper Published By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
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unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management
    
Unica
White Paper Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service
    
Unica
White Paper Published By: Urban Airship     Published Date: Jul 15, 2012
An analysis of the impact push notifications have on mobile application users. Based on real-time data collected from top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship
White Paper Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : 
push, push communications, push messaging, push notifications, mobile communications
    
Urban Airship
White Paper Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
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niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing
    
VitbergLLC
White Paper Published By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
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vocus, search, social, email, publicity
    
Vocus
White Paper Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : 
webtrends, multi-channel marketing, website analytics, business intelligence, crm
    
Webtrends
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
Tags : 
zmags, smartphones, mobile marketing, internet marketing, android
    
Zmags, Corp.
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