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White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
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social media, social listening, social data, social insights, retail
    
Brandwatch
White Paper Published By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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ibm, watson, social media, analytics, social media analytics
    
IBM
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
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sailthru, online media, digital publishing, rfp, request for proposal
    
Sailthru
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
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sailthru, media, marketing, repeat visits, nurturing
    
Sailthru
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing
    
Sailthru
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
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salethru, digital, online retail, retail, purchase rates
    
Sailthru
White Paper Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy
    
QuickPivot
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy
    
Marketo
White Paper Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social
    
Wyng
White Paper Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy
    
Wyng
White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, marketing, account based marketing, abm, analytics
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 25, 2016
To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find: -The key high level metrics to track as you run reports -When to examine programs over time -Our 8 most essential reports, from top-funnel lead analysis to complex opportunity
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marketo, marketing, marketers, reporting, analytics
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click
    
Marketo
White Paper Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data
    
Revana
White Paper Published By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
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cision, media coverage, public relations, brands, emerging marketing
    
Cision
White Paper Published By: Equinix     Published Date: Jul 08, 2016
The media and entertainment (M&E) industry is being disrupted not only by the massive amounts of media content being consumed, but also by the “technology evolution” of new digital media formats and iterations of TV-top and handheld devices.
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media cloud system, media content, content management, content media, content management systems
    
Equinix
White Paper Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
Case Study Published By: Equinix     Published Date: Jul 07, 2016
Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.
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content management, content on demand, equinix, content, content management systems
    
Equinix
Case Study Published By: Equinix     Published Date: Jul 06, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
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customer experience, customer relationship, content management, content digital media, content management systems
    
Equinix
White Paper Published By: Equinix     Published Date: Jul 06, 2016
This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.
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media cloud system, media content, content management, content media, content management systems
    
Equinix
White Paper Published By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : 
multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing
    
Adobe
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Sub-Categories: Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing

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