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Business Intelligence

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White Paper Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: SAS     Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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competitive advantage, customer data, data collection, business intelligence, customer intelligence
    
SAS
Case Study Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
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crm strategies, market segments, customer mapping, profitability, value propositions
    
iKnowtion
White Paper Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience, crm solutions/software
    
Oracle
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
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fathom, business, b2b, content creation, marketing
    
NCM Fathom
White Paper Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
White Paper Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices, content management systems
    
Act-On
Webinar Published By: IBM     Published Date: Nov 28, 2012
Learn how to create a differentiated shopping experience using customer analytics. Learn from 3 key panelists who will show their expertise in in by gaining insight into customer perceptions, predict and influencing customer actions and more.
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ibm, customer analytics, experience shopping, differentiated experience, insight
    
IBM
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.
Tags : 
oracle, financial services, marketing, insurance industries, marketing research
    
Eloqua
White Paper Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
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ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics
    
IBM
White Paper Published By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
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social media, marketing, marketing tools, emerging marketing, digital
    
MediaVantage
White Paper Published By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
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cfo.com, technology, financial services, company purchases, vendor selection
    
CFO.com
White Paper Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
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marketo, reference call, crm integration, white paper, marketing
    
Marketo
White Paper Published By: Aventail     Published Date: Oct 26, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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business intelligence, database, enterprise data warehouse, data mart, data warehouse
    
Aventail
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
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customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation
    
iKnowtion
White Paper Published By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
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marketing, customer experience, customer satisfaction, analytics, customer service
    
OpenText
White Paper Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
Tags : 
insurance, customer intelligence, solutions, customer retention, marketing plans
    
IBM
Case Study Published By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
Tags : 
data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
Webinar Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue
    
Brainshark
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