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Business Intelligence

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White Paper Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management
    
Eloqua
White Paper Published By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Tags : 
marketing solutions, yotpo, best practices, customer experience, response rates
    
Yotpo
Webinar Published By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Tags : 
seewhy, marketing, email, email address, promotional emails
    
SeeWhy
White Paper Published By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : 
marketing, content, content services, marketing software, automation
    
Act-On
White Paper Published By: Monetate     Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization? This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
Tags : 
subject line, geo-targeting, personalized emails, email strategies, email marketing
    
Monetate
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : 
digital marketing, email marketing, automation, mobile, user experience
    
Silverpop
White Paper Published By: AtTask EMEA     Published Date: Mar 11, 2014
An in depth look at the 6 common marketing problems and the tricks to beat them.
Tags : 
marketing, marketing management, problems, tips, tricks
    
AtTask EMEA
White Paper Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : 
user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence
    
Thismoment
White Paper Published By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : 
whitepaper, seven, white paper, email marketing, list growth
    
Bronto
White Paper Published By: Net Atlantic     Published Date: Nov 09, 2011
As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.
Tags : 
net atlantic, marketing trends, email marketing, marketing, whitepaper
    
Net Atlantic
White Paper Published By: GoToMeeting     Published Date: Oct 06, 2011
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Tags : 
marketing, citrix, prospect, email marketing, customer experience/engagement
    
GoToMeeting
White Paper Published By: Birst     Published Date: Jul 16, 2013
Discover seven indications that you need advanced analytics for your CRM application and why they matter. Learn about common CRM data analysis pain points and how advanced CRM analytics can solve them.
Tags : 
business intelligence, agile bi, self service bi, bi in the cloud, unified bi
    
Birst
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : 
bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
White Paper Published By: VMS     Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
Tags : 
vms, economy, measurement strategies, budget, pr objective
    
VMS
White Paper Published By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, it’s crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And that’s why we created this white paper. Inside, you’ll find a specific plan on how to convince your company’s leaders that website testing is essential to the overall business.
Tags : 
website testing, internal support, buy-in, emerging marketing, business intelligence
    
Monetate
White Paper Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : 
cision, public relations, roi, brand awareness, pr roi
    
Cision
Free Offer Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
Tags : 
campaigner, marketing, email, internet, email marketing
    
CampaignerCRM
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty.
Tags : 
analytics, best practices, loyalty, customer experience, customer service
    
IBM
Case Study Published By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
Tags : 
cotendo, case study, adbrite, high-speed ad delivery, cdn
    
Cotendo
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : 
adobe, marketing, optimzation, digital marketing, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
White Paper Published By: IBM     Published Date: Feb 05, 2015
The Hurwitz Victory Index scores vendor performance across four dimensions -- Vision, Viability, Validity, and Value. IBM excelled in all four categories.
Tags : 
advanced analytics, vendor performance, market trends, analytics platforms, customer experience/engagement
    
IBM
White Paper Published By: Sybase     Published Date: Aug 31, 2010
This whitepaper outlines the new challenges 4G deployments bring to mobile operators and solutions designed to address these challenges.
Tags : 
advanced ip messaging server, business intelligence
    
Sybase
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