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Business Intelligence

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Free Offer Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : 
programmatic, digital advertising, b2b marketing, marketing data, social media
    
Dun & Bradstreet
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
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social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
Free Offer Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring, social media
    
MaritzCX
White Paper Published By: MaritzCX     Published Date: Nov 29, 2016
Download the eBook “Stop Chasing the Score and Focus on Driving Action” to change your CX program and scores as well as rally your employees.
Tags : 
maritzcx, cx strategies, customer experience, nps, customer experience/engagement
    
MaritzCX
White Paper Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing, customer experience/engagement
    
IBM
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
A brilliant campfire story inspires action in its listeners. Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.
Tags : 
fathom, marketing, content creation, customer experience/engagement, business intelligence
    
NCM Fathom
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
White Paper Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
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tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : 
marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
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cvent, web surveys, online surveys, feedback management, feedback software
    
CrowdCompass by Cvent
White Paper Published By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
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acquia, tco, open source social publishing, business software, drupal
    
Acquia
Case Study Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: SAS     Published Date: Mar 31, 2016
In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers.
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best practices, customer relations, business intelligence, analytics, big data
    
SAS
White Paper Published By: IBM     Published Date: Feb 04, 2015
Telerx reveals new insights into consumer behavior with speech-to-text analytics.
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consumer behavior, speech-to-text analytics, telerx, consumer intelligence, consumer research
    
IBM
White Paper Published By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
Tags : 
engagement marketing, best practices, marketing strategies, marketing ebook, emerging marketing
    
Marketo
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : 
marketing, a/b testing, optimization, email marketing, landing page
    
Act-On
White Paper Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
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xml schema, xml tool, xml authoring, structured authoring, structured content
    
Quark Software
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
White Paper Published By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
Tags : 
quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint
    
Quark, Inc.
Webinar Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : 
ibm, media, entertainment, audience analytics, idc
    
IBM
White Paper Published By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : 
marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation
    
Eloqua
White Paper Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : 
omni-channel strategy, contact center integration, customer experience, emerging marketing, customer experience/engagement
    
IBM
White Paper Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : 
conceptshare, market intelligence, business intelligence, strategy, big data
    
ConceptShare
White Paper Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : 
demand generation, marketing, marketing programs, b2b, leads
    
Act-On
White Paper Published By: Marketo     Published Date: Jun 26, 2015
Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
Tags : 
business intelligence, e-commerce solutions, email marketing services/software, lead generation & automation, sales
    
Marketo
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