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Search Marketing Agencies

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White Paper Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
White Paper Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
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data analysis, marketing spend, rfm, customer behavior, transaction analysis
    
Anthem Marketing Solutions
White Paper Published By: Bloofusion     Published Date: Mar 01, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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bloofusion, ecommerce, url, ids, seo
    
Bloofusion
White Paper Published By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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bloofusion, ecommerce, url, ids, seo
    
Bloofusion
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: Citrix Online     Published Date: Aug 31, 2010
Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.
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citrix online marketing, value proposition generator, metrics, web marketing, document management
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Aug 31, 2010
Engage! How to Avoid the Seven Sins of Live, Online Presentations.
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citrix marketing, online presentation, webinar, interactive/pr agencies, search marketing agencies
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Aug 31, 2010
In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.
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citrix online marketing, distributed workforce, mobile work, interactive/pr agencies, search marketing agencies
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Aug 24, 2010
This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.
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citrix online marketing, webinar, online training, gototraining, interactive/pr agencies
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
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citrix online, presentation methods, steve jobs, public communication, gotomeeting
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
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citrix online marketing, gotowebinar, webinar, small business, lead generation
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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citrix online marketing, gotowebinar, webinar, presentation, speaker training
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.
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citrix online marketing, gotowebinar, webinar, presentation, lead sales
    
Citrix Online
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
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citrix online marketing, gotowebinar, roi calculator, marketing event, interactive/pr agencies
    
Citrix Online
White Paper Published By: Conductor     Published Date: Nov 16, 2010
Huge opportunities and technology advances in natural search are compelling search marketers to turn to SEO platforms to gain the upper hand. SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced.
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seo, seo platform, conductor, search engine optimization, website
    
Conductor
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
White Paper Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media
    
Eloqua
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo
    
Engine Ready
White Paper Published By: Engine Ready     Published Date: Sep 16, 2008
If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.
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800 number, toll-free, 1800, 1-800, 800
    
Engine Ready
White Paper Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click
    
Engine Ready
White Paper Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
Tags : 
search engine marketing, sem, keyword, keywords, keyword selection
    
Engine Ready
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