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Web Analytics

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White Paper Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : 
social media, social media marketing, marketing, facebook, social strategies
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : 
business intelligence, integrated marketing, social media strategy, content marketing, insight
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 14, 2011
Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Download this white paper to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : 
casual games, consumer trends, social media, internet marketing, game technology
    
PartingGift
White Paper Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
Webinar Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
White Paper Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
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radian6, marketing, social media, customer service, public relations
    
Radian6
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : 
reevoo, marketing, social media, digital, online
    
Reevoo
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Social shopping has changed the purchase journey beyond all recognition. You need to get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.The New Social Purchase Journey
Tags : 
reevoo, marketing, social media, digital, online
    
Reevoo
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : 
reevoo, travel, booking, social media, e-commerce
    
Reevoo
White Paper Published By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : 
facebook, social, social commerce, reevoo, trends
    
Reevoo
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization
    
RisingMedia
White Paper Published By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
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rocketfuel, marketing, imom, social media, mobile marketing
    
Rocket Fuel
White Paper Published By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
Tags : 
rocketfuel, marketing, imom, social media, mobile marketing
    
Rocket Fuel
White Paper Published By: Salesforce     Published Date: Mar 19, 2013
Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.
Tags : 
crm, social, sales, social media, mobile
    
Salesforce
White Paper Published By: Salesforce     Published Date: Mar 19, 2013
Social Sales ebook: a prerequisite to #winning. Find out which profile wins the most deals and how all your sales reps can be more successful.
Tags : 
sales, ebook, crm, social, guide
    
Salesforce
Case Study Published By: Salesforce     Published Date: Mar 19, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
Tags : 
crm, sales, marketing, customer service, research
    
Salesforce
White Paper Published By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : 
social, mobile, crm, roi, research
    
Salesforce
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