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White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
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mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management
    
Adobe
White Paper Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
Tags : 
adobe, online customer experience, roi, interactive/pr agencies, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : 
adobe, online customer experience 2010, voice of the customer, voc, interactive/pr agencies
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 07, 2010
There's a lot of opportunity for companies to drive better business results by improving their customer experience management efforts. How? By charting a course toward Experience-Based Differentiation (EBD).
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adobe, customer experience management, experience-based differentiation, ebd, customer experience index
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 07, 2010
We've identified a six-step process that lets even financial novices model the ROI for Web customer experience projects.
Tags : 
adobe, online customer experience, roi, document management, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 07, 2010
Companies need to start viewing customer service as an under-performing asset.
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adobe, customer service experiences rating, consumer satisfaction, content management systems, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 07, 2010
Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts.
Tags : 
adobe, customer experience management, interactive/pr agencies, content management systems, interactive marketing
    
Adobe
White Paper Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b
    
Adobe Systems, Inc.
White Paper Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
Tags : 
adobe systems, customer experience, crm, customer care, b2b
    
Adobe Systems, Inc.
White Paper Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Learn how to develop a business process that help customer experience and application development professionals work together to accelerate.
Tags : 
adobe systems, customer experience, crm, customer care, b2b
    
Adobe Systems, Inc.
White Paper Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software
    
Aimia
White Paper Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition
    
Aimia
White Paper Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction
    
Aimia
White Paper Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
Webinar Published By: Badgeville     Published Date: Feb 13, 2014
Game applications in business result in both long and short-term success. Short-term effects will occur quickly, while proper implementation and use of game psychology will enable business leaders to maintain this success in the long-term. Gain valuable insights into both long and short-term gamification success from these industry visionaries, and learn how to harness the power of games to fundamentally change the nature of work.
Tags : 
gamfiication, gamify, engagement, bunchball, gigya
    
Badgeville
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