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Business Intelligence

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White Paper Published By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
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agency performance, claims processing, customer probability, advanced analytics, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Feb 05, 2015
This new research — based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not — reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
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advanced analytics, visual data discovery, managed reporting, data discovery tools, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Feb 04, 2015
Learn why advanced analytics tools are essential to sustain a competitive advantage.
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advanced analytics, predictive analytics, advanced analytics tools, strategic business objectives, marketing strategies
    
IBM
White Paper Published By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
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predictive analytics, customer interaction, crm, business analytics, marketing attributes
    
IBM
White Paper Published By: IBM     Published Date: Feb 04, 2015
Telerx reveals new insights into consumer behavior with speech-to-text analytics.
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consumer behavior, speech-to-text analytics, telerx, consumer intelligence, consumer research
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing, customer experience/engagement
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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omni-channel strategy, contact center integration, customer experience, emerging marketing, customer experience/engagement
    
IBM
White Paper Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
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email, e-commerce, email management, email marketing, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, digital world, insurance, trust, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
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big data, analytics, insurance, customer service, solutions
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
“Big data”– which admittedly means many things to many people – is no longer confined to the realm of technology. Today, it is a business imperative. In addition to providing solutions to insurance companies’ long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of the insurance industry as we know it.
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big data, technology, insurance industry, emerging marketing, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
As the world changes around them, many insurers are struggling to be profitable. A combination of disruptive forces — some economic, some societal, some technological — is shaking up the insurance industry comfort zone. Yet some leading insurers manage to stay ahead of the pack, but how?
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strategies, insurers, insurance industry, customer experience/engagement, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
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insurance, customer intelligence, solutions, customer retention, marketing plans
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
How security and business continuity can shape the reputation and value of your company.
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reputational risk, insurance industry, security, business continuity, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
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big data, analytics, chief data officer, strategy, performance
    
IBM
White Paper Published By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, social media analytics, consumer insights
    
IBM
White Paper Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
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ibm, marketing, marketing strategy, marketing performance, digital marketing
    
IBM
Case Study Published By: IBM     Published Date: Feb 10, 2014
A car company thought they had a problem with their brake lights. Predictive analytics helped reveal the true culprit.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
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analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
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analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty.
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analytics, best practices, loyalty, customer experience, customer service
    
IBM
Case Study Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
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analytics, social media, best practices, crm, marketing
    
IBM
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