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White Paper Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce
    
Acquia
White Paper Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing
    
Acquia
Case Study Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel
    
AcquireWeb
White Paper Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency
    
AcquireWeb
White Paper Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing
    
AcquireWeb
White Paper Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail
    
AcquireWeb
White Paper Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail
    
AcquireWeb
White Paper Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
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marketing, content marketing, best practices, business optimization, conversion
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices, internet marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle, emerging marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
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marketing program, customer relationship, strategy, retention, content
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
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social media, best practices, b2b, marketing, audit
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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reachmail, social media, social media marketing, marketing plan, cross channel
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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marketing, strategy, guide, roi, crm solutions/software
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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mobile marketing, marketing tech, lead generation, guide, content management systems
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
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lead generation, scoring, nurturing, marketing, business intelligence
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation
    
Act-On
White Paper Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business
    
Act-On
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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