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Mobile Marketing

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White Paper Published By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
Tags : 
2ergo, iphone, mobile devices, apps, applications
    
2ergo
White Paper Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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mobile marketing, marketing tech, lead generation, guide, content management systems
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices
    
Act-On
White Paper Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects
    
Acxiom Corporation
White Paper Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone
    
AdMob
White Paper Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
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mobile, mobility, customer interaction, mobile devices, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
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mobile, data management, mobile first, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
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data security, data management, mobile security, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Diese Entwicklung lässt sich zwar mit Statistiken (siehe Seitenleiste) belegen, am deutlichsten zeigt sie sich jedoch im täglichen Leben. Sei es der Jogger, der sein Laufpensum mit dem Telefon überprüft, die Mutter, die sich mit ihren Kindern den Nachthimmel über eine Astronomie-App auf dem Tablet ansieht, der Hauseigentümer, der mithilfe einer Zeitschriften-App in der Lage ist, selbst eine Reparatur durchzuführen, oder jeder Kunde, der sich sein Getränk an einem „Coke Freestyle“-Automaten zusammenstellt oder seinen morgendlichen Kaffee über die Starbucks-App bestellt. Die Liste ließe sich beliebig fortführen.
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mobile lifecycle, mobile device management, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : 
data security, data management, mobile security, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Wenn Sie es richtig angehen, kann datengesteuertes Marketing für Sie mehr sein als nur ein Tool, mit dem sich Ihre Verkaufszahlen steigern lassen. Es handelt sich um eine Methodik bzw. Denkweise, die Ihr Unternehmen zu einem wesentlichen Umsatzanstieg und einem höheren Shareholder Value führen kann. Diese dreiteilige E-Book-Reihe hält das Erfolgsrezept für Sie bereit.
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marketing, customer experience, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : 
customer experience, marketing, data management, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
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digital asset management, marketing, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
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corporate training apps, mobility, mobile, mobile learning, training
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
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corporate training apps, mobility, mobile, mobile learning, training
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
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digital trends, customer experience, adobe, mobility, customer experience
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
Tags : 
adobe, email, marketing, strategy, roi
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged.
Tags : 
adobe, marketing, campaign, multi channel, customer interaction
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
Tags : 
adobe, email, marketing, contextual, conversion
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
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