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Mobile Marketing

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White Paper Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with a mobile engagement platform.
Tags : 
ibm, emm, mobile engagement, mobile, mobile engagement platform
    
IBM
Free Offer Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
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ibm, emm, smartphone, mobile, push notifications
    
IBM
White Paper Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management
    
IBM
White Paper Published By: IBM     Published Date: Mar 13, 2014
When it comes to design patterns, the battle between push and pull has been ongoing since the start. Both models have their place. But the authors of this IBM® Redbooks® Point-of-View article, including IBM WebSphere® VP Jerry Cuomo, argue that in many situations, pushing data to users as it changes can consume far fewer resources than a conventional pull pattern.
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ibm, ibm redbooks, ibm websphere, marketing, mobile
    
IBM
White Paper Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management
    
IBM
White Paper Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce
    
IBM
Case Study Published By: IBM     Published Date: Nov 09, 2011
Learn how intelligence, integration, and interactivity can drive the results you are looking for!
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marketing, intelligence, integrattion, interactivity, unica
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how you can transform your marketing practices into interactive marketing!
Tags : 
customer, unica, cross-channel, cross channel marketing, interactive
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
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marketing, unica, technology, adoption, customer intelligence
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
Tags : 
marketing, map, marketing automation, sirius assesments, unica
    
IBM
White Paper Published By: IBM Marketing Cloud     Published Date: Nov 11, 2016
Con el exclusivo "Estudio de benchmark sobre métricas de email marketing" los datos de la industria - y mucho más - están a su alcance. Descubra cómo usted puede medir los resultados de open, click-through rate.
Tags : 
marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
White Paper Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : 
marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
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ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
This paper describes how to build a proactive threat and risk strategy based on predictive analytics and provides real life examples of the benefits.
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ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
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ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!
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data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators
    
IBM Software
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
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ibm, unica, marketing ebook, interactive, social media
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management
    
IBM Unica
White Paper Published By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Have you tried voice broadcasting? It’s an automated phone call that’s an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
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voice broadcasting, sales, marketing, phone, crm
    
Ifbyphone, Inc.
Case Study Published By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
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crm strategies, media effectiveness, strategy, development, mix modeling
    
iKnowtion
White Paper Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions
    
Invoca
White Paper Published By: iZigg90210     Published Date: Feb 07, 2011
Who is the the most important person to promote and brand in today's economy? YOU! Personal branding on Facebook. Personal branding on Twitter. Personal branding on countless social networks.
Tags : 
"go where the eyes are", mobile marketing
    
iZigg90210
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