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Mobile Marketing

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Case Study Published By: Salesforce     Published Date: Mar 19, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
Tags : 
crm, sales, marketing, customer service, research
    
Salesforce
White Paper Published By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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social, mobile, crm, roi, research
    
Salesforce
White Paper Published By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
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scanbuy, marketing, emerging marketing, qr codes, mobile marketing
    
ScanLife
White Paper Published By: ScanLife     Published Date: Feb 25, 2012
The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.
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scanlife, marketing, emerging marketing, mobile marketing, barcode
    
ScanLife
White Paper Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content
    
SDL Web Content Management Solutions
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
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marketing automation, email marketing, best practices, crm, analytics
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
Tips and strategies from Silverpop thought leaders and resident marketers, as well as our partners and customers.
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engagement, testing, optimization, email marketing, best practices
    
Silverpop
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
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email marketing, engagement, crm, social, mobile
    
Silverpop
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
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marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all.
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marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media
    
Silverpop
White Paper Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media
    
Silverpop
White Paper Published By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : 
silverpop, social media, smart phones, marketing, customer engagement
    
Silverpop
White Paper Published By: SilverPop     Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
Tags : 
silverpop, email marketing, multichannel, social marketing, facebook
    
SilverPop
White Paper Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
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mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services
    
Sixth Sense Media
White Paper Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
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loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing
    
Sixth Sense Media
White Paper Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
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b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe
    
Sponsored by Adobe and Salesforce
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
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local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
White Paper Published By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
Tags : 
social media management, social media, facebook, twitter, instagram
    
Sponsored by Spredfast
White Paper Published By: StoryDesk     Published Date: Mar 20, 2013
How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.
Tags : 
business intelligence, mobile marketing
    
StoryDesk
White Paper Published By: StoryDesk     Published Date: May 02, 2012
For sales teams using iPads - or those thinking about it - this is a must read primer on how to leverage the iPad's technology to drive sales. Hint: it's not by using PowerPoint for a mobile slide show.
Tags : 
mobile marketing
    
StoryDesk
White Paper Published By: StoryDesk     Published Date: Jan 04, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment. Learn the answers to these questions and more.
Tags : 
ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
White Paper Published By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
Tags : 
ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
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