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Lead Generation & Automation

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White Paper Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system
    
Redspire
White Paper Published By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
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rex direct, lead gen, demand gen, co registration, direct email
    
Rex Direct Net Inc.
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
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paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm, cloud, salesforce, marketing, app
    
Salesforce
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
White Paper Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
White Paper Published By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
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scripted, marketing, content marketing, content syndication, lead generation
    
Scripted
White Paper Published By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
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scripted, content marketing, content creation, lead generation, content strategy
    
Scripted
White Paper Published By: ServiceNow     Published Date: Nov 22, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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servicenow, enterprise it, service automation, applications, service consolidation
    
ServiceNow
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach
    
Silverpop
White Paper Published By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b
    
Solution Publishing
White Paper Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
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b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe
    
Sponsored by Adobe and Salesforce
White Paper Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
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spredfast, social media management, social media strategy, social media planning, twitter
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
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spredfast, social media management, social media strategy, social media planning, twitter
    
Spredfast, Inc.
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: TARGUSinfo.     Published Date: May 20, 2010
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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targus info, lead generation & automation
    
TARGUSinfo.
White Paper Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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targusinfo, targus info, customer, analytics, customer behavior
    
TARGUSinfo.
White Paper Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
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targus, targus info, targusinfo, lead generation & automation
    
TARGUSinfo.
White Paper Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
White Paper Published By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
White Paper Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : 
lead management, channel management, opportunity management, sales cycle, sales pipeline
    
The Mx Group
White Paper Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
Tags : 
mx group, market sense, market effect, customer lifecycle, b2b sales cycles
    
The MX Group
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