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White Paper Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : 
acxiom, forrester, data, marketing, marketing campaigns
    
Acxiom Corporation
White Paper Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : 
acxiom, marketing, measurement, banner ads, display advertising
    
Acxiom Corporation
White Paper Published By: AtTask EMEA     Published Date: Mar 11, 2014
An in depth look at the 6 common marketing problems and the tricks to beat them.
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marketing, marketing management, problems, tips, tricks
    
AtTask EMEA
White Paper Published By: AtTask EMEA     Published Date: Mar 05, 2014
AtTask use research, their experience and expert opinions to debunk the Five Most Dangerous Productivity Myths whilst providing tips on how to improve your productivity
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productivity, marketing, myths, business intelligence
    
AtTask EMEA
White Paper Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management
    
Adobe
White Paper Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise
    
Oracle
Case Study Published By: IBM     Published Date: Feb 10, 2014
A car company thought they had a problem with their brake lights. Predictive analytics helped reveal the true culprit.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights
    
IBM
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, you will learn the highlights of interviews with 229 executives worldwide and how they assess the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations.
Tags : 
oracle, managing change, best practice, insurance, oracle eloqua
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.
Tags : 
oracle, financial services, marketing, insurance industries, marketing research
    
Eloqua
White Paper Published By: Bitium     Published Date: Dec 09, 2013
As enterprises large and small shift their information to the cloud, an explosion of SaaS tools are making it easier than ever for employees to collaborate and innovate. Much of this sharing is being done across time zones and physical locations, by workers who are telecommuting, working in shared or public spaces, and from open networks. Information is stored on central, third-party servers that are accessible across the company and the world by anyone with an internet connection. As a result, online security is increasingly being pushed to the forefront as a major corporate expense. Yet, 89% of the global information workforce lack clarity on how security applies to the cloud. “Data is suddenly everywhere, and so are the number of people, access points and administrators who can control – or worse, copy – the data." Please download the white paper to learn more.
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single sign on, sso, identity as a service, idaas, access and identity management
    
Bitium
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
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grande guide, lead scoring, lead generation, management, big data
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : 
grande guide, lead nurturing, nurturing, lead generation, management
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This survey based whitepaper, based on interviews with 229 executives worldwide assesses the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans. This is critical in response to emerging market opportunities and complex global economic challenges.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This survey based whitepaper, based on interviews with 229 executives worldwide assesses the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans. This is critical in response to emerging market opportunities and complex global economic challenges.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue
    
Brainshark
Webinar Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue
    
Brainshark
Free Offer Published By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data
    
NetProspex
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