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Search Engine Optimization (SEO)

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White Paper Published By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
Tags : 
optify, inbound marketing, b2b marketing, seo, search engine marketing
    
Optify
White Paper Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
Tags : 
inbound marketing, optify, b2b marketing, seo, keywords
    
Optify
White Paper Published By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : 
optify, b2b marketing, inbound marketing, marketing metrics, lead generation
    
Optify
White Paper Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : 
storytelling, content marketing, marketing automation, aggregation, video
    
Limelight Networks
White Paper Published By: Adobe     Published Date: Jul 13, 2012
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing.
Tags : 
emarketing, cloud computing, smartphone, tablet, ereader
    
Adobe
Free Offer Published By: MoreVisibility     Published Date: Jun 19, 2012
For a limited time, we'll review and critique your site, giving you SEO tips and suggestions...and best of all, it's FREE!
Tags : 
morevisibility, social media, google, internet marketing, emerging marketing
    
MoreVisibility
White Paper Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : 
marketing, social content, online marketing, seo, search engine optimization
    
Reevoo
White Paper Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
Tags : 
morevisibility, marketing, google analytics, marketing optimization, seo
    
MoreVisibility
White Paper Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics
    
RCN Business
White Paper Published By: WebiMax     Published Date: Jan 04, 2012
This document provides six important components that the best SEO Company should contain. The secondary goal of this document is to provide an expert source for all things related to SEO.
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webimax, marketing, seo, search engine optimization, internet marketing
    
WebiMax
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.
Tags : 
information technology, marketing, cccm, communications, forrester
    
IBM
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
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ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : 
mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
White Paper Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
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marketo, marketing metrics, marketing roi, marketing profits, marketing
    
Marketo
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : 
limelight networks, website performance, customer retention, online buying experience, seo
    
Limelight Networks
White Paper Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe Systems, Inc.
White Paper Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy
    
Amadesa
White Paper Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
Tags : 
sales, clate mask, business success, small business owner, infusionsoft
    
InfusionSoft
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects
    
Acxiom Corporation
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
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paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : 
niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing
    
VitbergLLC
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
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