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Web Analytics

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White Paper Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
Tags : 
email deliverability, deliverability, best practices, spamtrap, spam filtering
    
Act-On
Webinar Published By: GoToWebinar     Published Date: Oct 05, 2011
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
Tags : 
citrix, webinar, presentations, visuals, technology
    
GoToWebinar
Webinar Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
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display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement
    
Oracle
White Paper Published By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Tags : 
janrain, marketing, social media, emerging marketing, internet marketing
    
Janrain, Inc.
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports, marketing, data, analytics
    
IBM
White Paper Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers insights and strategies that can make a difference (and save you from making costly mistakes) in using video for lead generation.
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lead gen, marketing, video marketing, emerging marketing, video
    
KnowledgeVision
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence
    
Webtrends
Webinar Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Webinar Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics
    
IBM
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
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ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: YouSendIt     Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
Tags : 
collaboration, enterprise, marketing, content, content collaboration
    
YouSendIt
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
Tags : 
citrix online marketing, gotowebinar, roi calculator, marketing event, interactive/pr agencies
    
Citrix Online
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
Case Study Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : 
infor, cds global, interaction advisor, real-time customer profile, analytics and business rules
    
Infor
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
Free Offer Published By: MediaVantage     Published Date: Feb 22, 2012
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
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mediavantage, communications, live demo, social media, global reputation
    
MediaVantage
White Paper Published By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Tags : 
sdl, web content management, magic quadrant, wcm, content
    
SDL Web Content Management Solutions
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
Tags : 
fathom, business, b2b, content creation, marketing
    
NCM Fathom
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