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White Paper Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
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marketo, marketing metrics, marketing roi, marketing profits, marketing
    
Marketo
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Competition is fierce in today's economy and customers know this. That's why organizations need to differentiate themselves. Find out more now.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Vice president of product management at Oracle, explains the difference between a miserable customer experience and a "wow" one.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
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tools, engagement, pipeline, seo, crm solutions/software
    
Act-On
White Paper Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customerís time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Webinar Published By: Oracle     Published Date: Dec 03, 2012
Differentiate Your Company by Delivering Great Customer Experiences
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oracle, crm, youtube, free webinar, customer experience
    
Oracle
White Paper Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm
    
Webtrends
White Paper Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools, internet marketing, crm solutions/software
    
Adobe
White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click
    
Marketo
White Paper Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management
    
IBM Unica
White Paper Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Increase the reach and impact of your training programs with Cisco WebEx Training Center.
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cisco webex, cisco webex training center, interactive training employee, video, web analytics
    
Cisco Webex
White Paper Published By: iLinc     Published Date: Aug 19, 2010
Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?
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ilinc, salesforce, webinar, presentation, web conferencing
    
iLinc
White Paper Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
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customer loyalty, network service quality, communications service providers, service quality metrics, operational performance
    
IBM
White Paper Published By: Marketo     Published Date: Oct 03, 2014
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketerís ability to lead digital growth, enterprise marketers are some of its slowest adopters.
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marketo, marketing automation, crm, marketing automation platform, digital business
    
Marketo
White Paper Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal
    
TRUSTe
White Paper Published By: LogMeIn     Published Date: Oct 10, 2014
This research report tackles important questions to help effective mobile engagement.
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effective mobile engagement, consumer expectations, customers empowered by mobile, logmein, crm solutions/software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
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effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Oct 06, 2016
This report examines customer engagement with organisations via mobile devices.
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mobile, mobility, mobile engagement, customer engagement, customer experience
    
LogMeIn
White Paper Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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marketing, sixth sense, engagement, sms, customer loyalty
    
Sixth Sense Media
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
White Paper Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads
    
Marketo
Webinar Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
Tags : 
rainmaker, marketing, b2b, e-commerce, crm
    
Rainmaker Systems Inc.
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