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White Paper Published By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : 
marketing, reevoo, social content, m-commerce, marketing campaigns
    
Reevoo
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
Free Offer Published By: ESADE     Published Date: Jan 20, 2019
Read the latest articles on the most relevant management research topics such as Artificial intelligence collaborations for society.
Tags : 
esade, executive education, business training, market research
    
ESADE
White Paper Published By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : 
email, e-commerce, email management, email marketing, emerging marketing
    
IBM
White Paper Published By: SkillSoft MKG     Published Date: Nov 05, 2010
What does it really take to be a leader at our company? Will this program enable tomorrow's leaders to see the forest for the trees and initiate a plan to protect and grow that forest?
Tags : 
leadership development, benchmarking, talent management, talent development, leadership capacity
    
SkillSoft MKG
White Paper Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : 
adobe, marketing, social media, emerging marketing, media
    
Adobe
Webinar Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : 
facebook, marketing, social media, emerging marketing, social media marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
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facebook, marketing, social media, social media marketing, web analytics
    
Facebook
White Paper Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data
    
NetProspex
White Paper Published By: LogMeIn     Published Date: May 15, 2012
The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.
Tags : 
logmein, marketing, customer service, customer satisfation, customer feedback
    
LogMeIn
White Paper Published By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
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quantcast, digital campaigns, measurability, audience targeting, brand marketers
    
Quantcast
White Paper Published By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
Tags : 
charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings
    
Bazaarvoice
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : 
marketing, forrester, social media, digital marketing, emerging marketing
    
Adobe
White Paper Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : 
social, social commerce, customer centricity, customer intelligence, social media
    
Bazaarvoice
White Paper Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : 
adobe, social, social media, facebook, social content
    
Adobe Social
White Paper Published By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : 
radian6, marketing, social media, video, blogs
    
Radian6
White Paper Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking
    
appia
White Paper Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
Tags : 
e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce
    
ForeSee Results
Webinar Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : 
marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns
    
Neustar
White Paper Published By: PTC     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
Tags : 
web development, web site, web marketing, buy domains, buydomains
    
PTC
White Paper Published By: Quark Software     Published Date: Mar 19, 2015
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use. Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions. Download the report to: Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals Discover which vendors are competing in the market from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
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xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing
    
Quark Software
White Paper Published By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
Tags : 
digital commerce, ibm, digital commerce software, digital commerce platform, demandware
    
IBM
Free Offer Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
Tags : 
marketing analytics, customer life cycle, data management, marketing insights, market research
    
Adobe
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : 
marketing, silverpop, email, mobile marketing, social media
    
Silverpop
White Paper Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : 
bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
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