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Usability

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Software Download Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : 
acudeo, adwords, beet tv, bright cove, buy video ad
    
VIDEOHUB
White Paper Published By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
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conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates
    
SiteSpect
White Paper Published By: ScanLife     Published Date: Feb 25, 2012
The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.
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scanlife, marketing, emerging marketing, mobile marketing, barcode
    
ScanLife
White Paper Published By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
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edatasource, email tools, email data, competitive tracker, design tracker
    
eDataSource
White Paper Published By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
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radian6, marketing, social media, social media marketing, emerging marketing
    
Radian6
White Paper Published By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgetsóAmazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesnít use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics, emerging marketing
    
Monetate
White Paper Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management
    
Eloqua
White Paper Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo
    
Limelight Networks
White Paper Published By: Net Atlantic     Published Date: Nov 09, 2011
As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.
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net atlantic, marketing trends, email marketing, marketing, whitepaper
    
Net Atlantic
White Paper Published By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, itís crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And thatís why we created this white paper. Inside, youíll find a specific plan on how to convince your companyís leaders that website testing is essential to the overall business.
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website testing, internal support, buy-in, emerging marketing, business intelligence
    
Monetate
White Paper Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing
    
Limelight
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
White Paper Published By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
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e-business, e-commerce, google, yahoo, msn / live search
    
ForeSee Results
White Paper Published By: ForeSee Results     Published Date: Feb 07, 2007
Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report.
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loyalty and retention, e-commerce software, e-commerce, amazon, online travel
    
ForeSee Results
White Paper Published By: ForeSee Results     Published Date: Feb 07, 2007
Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results.
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loyalty and retention, e-government, customer satisfaction, foresee, foresee results
    
ForeSee Results
White Paper Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen
    
Adobe
Webinar Published By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
Tags : 
citrix, marketing, prospect, webinar, engagement
    
GoToMeeting
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.
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customer intelligence, predictive modeling, forecasting, call volume, marketing analytics
    
iKnowtion
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
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customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models
    
iKnowtion
White Paper Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends, business intelligence
    
Brightcove
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends, business intelligence
    
Brightcove
White Paper Published By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumersí growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : 
branding, quality content, emerging technology, emerging marketing, business intelligence
    
Thismoment
White Paper Published By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
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customer experience/engagement, business intelligence, reputation monitoring, market research, usability
    
Gleanster
White Paper Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
Tags : 
gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research
White Paper Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
Tags : 
website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee
    
ForeSee Results
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