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White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
White Paper Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention, lead generation & automation
    
LeadLife Solutions
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer
    
Adobe
White Paper Published By: IBM     Published Date: Feb 02, 2017
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
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ibm, commerce, marketing, marketing benchmark, marketing trends
    
IBM
White Paper Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi
    
emedia
White Paper Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing
    
Act-On
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management
    
CrowdCompass by Cvent
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach
    
Silverpop
White Paper Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
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beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization
    
Topica
White Paper Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data
    
LogMyCalls
White Paper Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization
    
XMPie, A Xerox Company
White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: EchoSign     Published Date: Apr 19, 2011
This Buyer's Guide covers the basics and benefits of eSignatures as well as what to look for in an eSignature solutions vendor.
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echosign, esignature solutions, sales buyer's guide, smart selling tools, web-based scheduling
    
EchoSign
White Paper Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience
    
CEB
White Paper Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy
    
Marketo
White Paper Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Qvidian     Published Date: Mar 04, 2015
This Sales Execution Trends Report investigates new obstacles sales organizations face to meet these objectives, as well as explores current conditions and investment areas needed to improve sales execution; providing further market insight into the state of sales today.
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sales execution, sales trends, marketing insight, quota attainment, marketing research
    
Qvidian
White Paper Published By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
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customer experience, brand, magneto, email, marketing
    
Dotmailer
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: IBM     Published Date: Feb 02, 2017
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
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ibm, commerce, marketing, marketing benchmark, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence
    
IBM
White Paper Published By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insight, data insights
    
IBM
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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