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White Paper Published By: Echosign     Published Date: Sep 19, 2011
Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.
Tags : 
digital signature, electronic signature, electronic signatures, digital signatures, e-signature
    
Echosign
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
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ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
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mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services
    
Sixth Sense Media
White Paper Published By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
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online marketing, holiday marketing, mobile marketing, social marketing, email marketing
    
Bronto
White Paper Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development, business intelligence, usability
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 04, 2014
Gartner assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.
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adobe mobile application development, email marketing, social media, content management systems, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : 
adobe mobile application development, email marketing, social media, content management systems, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
adobe, mobile, marketing, mix, analytics
    
Adobe
White Paper Published By: GoToMeeting     Published Date: Apr 05, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
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web conferencing, online meetings, web meetings, travel, collaboration software
    
GoToMeeting
White Paper Published By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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social, mobile, crm, roi, research
    
Salesforce
White Paper Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
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b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe
    
Sponsored by Adobe and Salesforce
White Paper Published By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
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social media management, social media, facebook, twitter, instagram
    
Sponsored by Spredfast
Webinar Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing
    
Adobe
White Paper Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
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marketing, unica, technology, adoption, customer intelligence
    
IBM
White Paper Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
Tags : 
cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
White Paper Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and much more. Are you keeping up?
Tags : 
business mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help
    
Hacker Group, Inc.
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
Tags : 
digital asset management, marketing, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
Tags : 
mobile, data management, mobile first, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : 
push, push communications, push messaging, push notifications, mobile communications
    
Urban Airship
White Paper Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : 
marin software, cpm, sales, retargeting, facebook advertising
    
Marin Software
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : 
social roi, facebook, social listening, social marketing, customer experience
    
Oracle Social Cloud
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