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Mobile Marketing

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White Paper Published By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
Tags : 
user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
Webinar Published By: IBM     Published Date: Jul 07, 2015
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.”
Tags : 
bad application, forrester consulting, engaged users, webinar, mobile app
    
IBM
White Paper Published By: Oracle     Published Date: Dec 14, 2011
Read this brief to learn four steps to help guide your customer loyalty strategy.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : 
marketo, content marketing, marketing strategy, customer engagement, customer interaction
    
TheMarketingScope
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
Tags : 
marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps
    
Marketo
White Paper Published By: Clickatell     Published Date: May 20, 2008
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
Tags : 
clickatell, mobile banking, mobile marketing
    
Clickatell
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
White Paper Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
Tags : 
marketo, revenue management, lead management, lead generation, sales pipeline
    
Marketo
White Paper Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Tags : 
social marketing, social technology, social listening, social reach, social relationship
    
Adobe
White Paper Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
Tags : 
mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades
    
Applico, Inc.
White Paper Published By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester infographic illustrates intriguing meeting and business communication behaviors around the globe.
Tags : 
global business communication, communication behavior, interactive marketing, webinars & web conferencing, mobile marketing
    
GoToMeeting
White Paper Published By: Swrve     Published Date: Mar 07, 2016
This guide shows how to build effective omni-channel campaigns.
Tags : 
build effective campaigns, multi-channel campaigns, omni-channel campaigns, data, customer experience
    
Swrve
White Paper Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Tags : 
iphone, mobile, internet, pda, mobile phone
    
AdMob
Webinar Published By: White Horse     Published Date: Sep 27, 2010
The mobile Web represents a break away opportunity for brand thats invest first. Watch this Webinar to learn how to identify, prioritize and measure mobile iniatives that will advance your market position in 2011.
Tags : 
mobile web, interactive marketing, mobile, digital marketing, mobile marketing
    
White Horse
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Tags : 
bzzagent, social media, roi, ebook, direct marketing
    
BzzAgent
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
White Paper Published By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
Tags : 
social commerce, social media, social media for business, social network, marketing
    
Reevoo
White Paper Published By: LogMeIn     Published Date: Mar 01, 2018
When you decide the time is right for your brand to join the bot revolution, you’ll know exactly which elements will help create a bot that your users will love to engage with.
Tags : 
logmein, boldchat, chatbot, user experience, customer experience
    
LogMeIn
White Paper Published By: Urban Airship     Published Date: Oct 08, 2013
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. That’s where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
Tags : 
mobile relationship management, mrm, mobile marketing, mobile intelligence
    
Urban Airship
White Paper Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : 
followanalytics, push marketing, push messaging, messaging, mobile marketing
    
FollowAnalytics
Case Study Published By: Marketo     Published Date: Sep 09, 2015
This report reveals how European marketing executives view the future.
Tags : 
marketing, the future of marketing professionals, european marketing executives, key transformations of marketing, technology
    
Marketo
Free Offer Published By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
Tags : 
marketo, new marketing trends, marketing trends, social marketing, mobile marketing
    
Marketo
White Paper Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : 
user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
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