> Marketing > Search Marketing > Pay Per Click (PPC)
 

Pay Per Click (PPC)

Results 1 - 25 of 42Sort Results By: Published Date | Title | Company Name
White Paper Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : 
business.com, b2b, search marketing, b2c, toolkit
    
Business.com
White Paper Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : 
white horse, b2b, redesign, content marketing, decentralize
    
White Horse
White Paper Published By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
Tags : 
ppc lead generation, seo lead generation, b2b lead gen, leads from google, pay per click (ppc)
    
Se Jones
White Paper Published By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
Tags : 
click fraud, ppc, paid search, roi, click forensics
    
Click Forensics
Case Study Published By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
Tags : 
cotendo, case study, adbrite, high-speed ad delivery, cdn
    
Cotendo
White Paper Published By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Tags : 
ppc, acquirigy, ecommerce, lead generation, swot analysis
    
Acquirgy
White Paper Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
Tags : 
b2b, business-to-business, btob, search engine marketing, sem
    
Oneupweb
White Paper Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Tags : 
b2b, business.com, brand, search marketing, branding
    
Business.com
White Paper Published By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Tags : 
automotive, chevrolet, dodge, honda, hyundai
    
ValueClick Media
Webinar Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
White Paper Published By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : 
search marketing, clickable, search, seo, search engine
    
Clickable, Inc.
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing
    
Facebook
White Paper Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : 
searchignite, google, bing-yahoo, search alliance, ppc
    
SearchIgnite
Case Study Published By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
Tags : 
neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code
    
Maponics
White Paper Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : 
click forensics, traffic quality, lead generation, click quality, quality click
    
Click Forensics
Case Study Published By: MarkMonitor®     Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
Tags : 
driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies
    
MarkMonitor®
White Paper Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : 
ppc, agency, ppc agency, search marketing agency, ppc management company
    
Hanapin Marketing
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : 
social media, account spoofing, brand hijacking, digital marketing, social media marketing
    
MarkMonitor®
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : 
paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : 
marin software, cpm, sales, retargeting, facebook advertising
    
Marin Software
White Paper Published By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
Tags : 
search, mobile, seo, mobile internet, advertising
    
Mobile Commerce
Case Study Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
Tags : 
remailing, triggered emails, list growth, list, email marketing
    
Bronto
White Paper Published By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
Tags : 
oneupweb, lisa wehr, franchisor, franchisee, franchise
    
Oneupweb
White Paper Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : 
oneupweb, paid search, paid, ppc, online marketing
    
Oneupweb
Previous   1 2    Next    
Search      

Add Research

Get your company's research in the hands of targeted business professionals.