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Search Engine Optimization (SEO)

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White Paper Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : 
tools, engagement, pipeline, seo, crm solutions/software
    
Act-On
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
Tags : 
adobe, digital marketing, marketing optimization, optimization budget, marketing budget
    
Adobe
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
Tags : 
search engine optimization, search marketing, outsourcing, outsource, seo firm
    
Medium Blue
White Paper Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy
    
Amadesa
White Paper Published By: Adobe     Published Date: Jul 13, 2012
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing.
Tags : 
emarketing, cloud computing, smartphone, tablet, ereader
    
Adobe
White Paper Published By: Conductor     Published Date: May 29, 2013
A Roadmap for Technology Purchasers
Tags : 
conductor, seo, marketing, natural search, seo solution
    
Conductor
White Paper Published By: IBM     Published Date: Oct 15, 2013
Three steps toward building stronger customer relationships
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social media, social media hype, social media marketing, customer relationships, building relationships
    
IBM
Free Offer Published By: LookSmart     Published Date: Feb 25, 2010
LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks!
Tags : 
looksmart, search, seo, advertising networks, search engines
    
LookSmart
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
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searchignite, google, bing-yahoo, search alliance, ppc
    
SearchIgnite
Case Study Published By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
Tags : 
neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code
    
Maponics
Case Study Published By: MarkMonitor®     Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
Tags : 
driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies
    
MarkMonitor®
White Paper Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : 
act-on, ebook, page content, seo, search engine
    
Act-On
White Paper Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : 
storytelling, content marketing, marketing automation, aggregation, video
    
Limelight Networks
White Paper Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing
    
Brick Marketing
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : 
social media, account spoofing, brand hijacking, digital marketing, social media marketing
    
MarkMonitor®
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
Tags : 
seo, search engine optimization, web design, site redesign, increased roi
    
WebiMax
White Paper Published By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
Tags : 
how to, seo, seo software, automation, optimization
    
Conductor
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
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paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
Tags : 
seo, search engine, sem, search marketing, search engine marketing
    
ComCorp
White Paper Published By: WebiMax     Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
Tags : 
webimax, seo, search engine optimization, optimized, service provider
    
WebiMax
White Paper Published By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
Tags : 
medium blue, seo firms, seo companies, seo company, seo firm
    
iDirect
White Paper Published By: Allbound     Published Date: Nov 02, 2015
Marketing within a partner channel can be complicated.
Tags : 
content marketing, strategies, content distribution, seo, content creation
    
Allbound
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
White Paper Published By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
Tags : 
search, mobile, seo, mobile internet, advertising
    
Mobile Commerce
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