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Driving A Single View of The Customer

White Paper Published By: Informatica
Informatica
Published:  Sep 28, 2007
Type:  White Paper
Length:  14 pages

The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).



Tags : 
crm, data quality, data integrity, customer relationship, informatica, svc