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10 Reasons Why Satisfaction Surveys Don't Fail

White Paper Published By: iPerceptions
iPerceptions
Published:  Mar 18, 2008
Type:  White Paper
Length:  12 pages

A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.



Tags : 
survey, surveys, poll, polls, polling, customer, iperceptions, marketing software, reputation monitoring