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Email Marketing: Equipped to Handle Adversity

White Paper Published By: SubscriberMail
Published:  Dec 12, 2008
Type:  White Paper
Length:  5 pages

Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.

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subscribermail, email marketing, online marketing, e-marketing, email marketing services/software