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How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Case Study Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Type:  Case Study
Length:  2 pages

To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.



Tags : 
loop marketing, enterprise campaign management, financial management, aprimo