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Top 10 B2B Paid Search Mistakes

White Paper Published By: Point It
Point It
Published:  Mar 02, 2009
Type:  White Paper
Length:  15 pages

Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.



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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click