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Overall Approach to Data Quality ROI

White Paper Published By: SAP
Published:  Jun 23, 2009
Type:  White Paper
Length:  20 pages

Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole. Authored by William McKnight, this white paper outlines six key steps that organizations can put into process to help realize tangible ROI on data quality initiatives, ensuring that corporate data assets can be leveraged as a competitive advantage.

Tags : 
roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing