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Advertising: The Lines Are Blurred

White Paper Published By: VMS
Published:  Aug 11, 2009
Type:  White Paper
Length:  6 pages

With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.

Tags : 
media, advertising, vms, marketing, roi, return on investment, broad, broadening