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Get a competitive edge. Take a look at how consumers browse, compare and purchase

White Paper Published By: IBM
IBM
Published:  Oct 15, 2009
Type:  White Paper
Length:  2 pages

Do you wonder what your customers are thinking? IBM surveyed nearly 4,300 consumers in the U.S. and the U.K. to find out how they interact with retailers. Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings.



Tags : 
consumer patterns, preferences, ibm, multi-channel retailing, retailer, shopping frequency, demographics, retail industry