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Understand and respond to changing consumers in a changing economy.

White Paper Published By: IBM
IBM
Published:  Oct 23, 2009
Type:  White Paper
Length:  20 pages

How are consumers handling the economic downturn? In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value. You'll see how customers are relying more on retailers they trust and the importance of attracting new customers.



Tags : 
consumer trust, retail business, ibm, business value, customer loyalty, advocacy