> ZIGZAG Marketing, Inc. > Strategy & Product Plans: Are the Dots Connected?
 

Strategy & Product Plans: Are the Dots Connected?

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  2 pages

Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.



Tags : 
product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag