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Data Driven Marketing

White Paper Published By: IBM Software
IBM Software
Published:  Jul 29, 2010
Type:  White Paper
Length:  24 pages

Today’s multichannel environment demands a structured approach to customer engagement and marketing measurement. Data is the lifeblood for all organizations and the key to job security. This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.

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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi